Managing Customer Value
Central is a Research, Design & Development firm based in Sausalito, just over the Golden Gate bridge from San Francisco. They use the design process to tackle complex problems and help transform the way organizations, people and networks look at systems design. These two videos of 20 videos are part of a process they used Read More …
In a previous post, Identifying your Lean sales and marketing teams, I discussed how to choose the objectives and the team structure to match it. After that, you need to identify the team member roles which I describe below. This is part of the SALES PDCA framework that we use before starting the PDCA IMPROVEMENT Read More …
In Arie Goldshlager’s posterous he says, I found the following interview with MIT Sloan Management Review, Michael Schrage on Value-Creation, Experiments and Why IT does Matter very instructive. Note particularly: “The cost of experimentation is now the same or less than the cost of analysis. You can get more value for time, more value for dollar, Read More …
The Friday Video Series with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise Institute recently competed a month long series on PDCA. As I reviewed the video, I found that over 30% of the material had been edited out. I have included the entire audio of the conversation as a podcast. Even if Read More …
Released as an eBook, Marketing with PDCA authored by Joseph T. Dager is now available on the Business901 website. Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part Read More …
SALES PDCA is the framework I use for the process that takes place in the customer groups. It is nothing more than a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …