Most of us know the strategic use of the Balance Scorecard. We use it or at least a variation of it, to run our business. If it is good for your business, would it not be something that is simple and straight forward for your customer. A quick overview of the four areas of the Read More …
I see people fire one (marketing message)bullet after bullet and wondering why they are not sticking. They just keep bouncing off people. Take a look at this video. Can you emphasize with the bullets? Now, think about what the bullets cost you and what happens to them after the bounce. Do they stick anywhere? Your Read More …
How do you go about creating sales channels and making them not competitive with each other. It is a pretty tall order in today’s world and one that really takes quite a bit of time so that they and yourself are not competing with each other. The Channel Advantage is a good book to start Read More …
I have been thinking about this a lot lately, a lot! Since, I am what I would say wired into the social community I see a lot of information about: We should be ignoring the recession. Build community. Pull marketing versus push. Social media. All of this being the soft side of marketing and selling. Read More …
I created a simple mindmap demonstrating the 7 service values which are: Act extraordinary helpful & friendly by… Provide efficient & prompt service & always keep customers informed by Be responsive to individual customer needs by Behave & act professionally Earn customers trust I will take ownership when I deal with my customer by I Read More …
On October 11th, we introduced the idea that Winning in a Down Economy does not start with blindly cutting costs. Instead we outlined a strategy for tuning in that market leaders have adopted. In ten weeks that follow, we’re going to cover the ten steps to getting your organization aligned quickly to a new market Read More …