Lean is considered by many as a product dominant thinking methodology. Lean was based primarily on the Toyota Production Process, which was an avid follower of Dr. Deming. Lean became more problem/solution orientated and another outgrowth of Dr. Deming, Systems Thinking, moved more to the Peter Senge approach illustrated in The Fifth Discipline. A crude Read More …
This is an excerpt from a webinar, that I presented on Lean Service Design. This particular section is on Service Dominant Logic or SD-Logic which was introduced by Robert Lusch and Stephen Vargo in the book, The Service-Dominant Logic of Marketing. Lean viewed through the lens of PDCA as a knowledge creation platform can serve Read More …
If a factory never puts out the same thing twice it’s actually really a service, isn’t it? When I say, "Everything’s a service," or when I start talking about Service Dominant Logic. What I mean is starting about 1940 the percentage of the economy that’s based on services as opposed to manufacturing has increased to Read More …
(ASQ) Lean Enterprise Division will host the webinar Lean Service Design: Closing the Gaps between Perception and Reality on Tuesday, January 8, 2013 12:00 PM – 1:00 PM CST. 80% of Companies believe they deliver a Superior Service, only 8% of their Customers agree Lean Service Design changes the way you think about business. No Read More …
Lean Sales and Marketing is just not another extension of Lean into another area of business. if you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …
We may not be that far away from sitting next to a customer and "sketching" a 3D interactive prototype as we discuss his needs. The heck with the tablets back to pen and paper -sort of! Electronics aren’t just for experts and engineers. Kids and amateurs should be able to play, too, which is Read More …