Managing Customer Value
This is a collection of Business901 Podcast that has been grouped under the title of Lean Product Development. It includes the authors below in the order if appearance and totals around 3 hours in length. If you prefer a transcription most of them are available on the Business901 Issuu website: https://issuu.com/business901. Ron Mascitelli, president of Technology Perspectives and Read More …
With more than 30,000 copies sold worldwide, Susan Fowler’s powerful and influential book, WHY MOTIVATING PEOPLE DOESN’T WORK…AND WHAT DOES: The New Science of Leading, Energizing, and Engaging, is now available in paperback. Susan argues that most of the current approaches to engagement have not caught up to the science of motivation, resulting in short-term practices that undermine the Read More …
Author Amy Webb (The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream) states “THE FUTURE DOESN’T simply arrive fully formed overnight, but emerges step by step. It first appears at seemingly random points around the fringe of society, never in the mainstream. Without context, those points can appear disparate, unrelated, and hard to connect meaningfully. But over time Read More …
According to neuropsychologist Friederike Fabritius, M.S. and global leadership and innovation consultant Hans W. Hagemann, Ph.D., the better we understand our brains and the type of environment that motivates us, the closer we’ll be to truly achieve peak performance. In THE LEADING BRAIN: Powerful Science-Based Strategies for Achieving Peak Performance, Fabritius and Hagemann offer insights Read More …
There is no better way to lay the fundamentals of a marketing plan in place than through the creation of a Funnel of Opportunity. Creating a plan in isolation from customers says that you know everything you need to know starting at the beginning. It indicates that you are smarter than the market. Marketing must evolve Read More …
This is a collection of Business901 podcasts on sales. It is about 7-hours in length and features the following guests in the order of appearance: (00.30) Craig Elias used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company. Craig has Read More …