The Technology of Storytelling

“In 6,000 years of storytelling, people have gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls.” (Joe Sabia) iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from Read More …

Dave Gray’s Connected Company Interview

If a factory never puts out the same thing twice it’s actually really a service, isn’t it? When I say, "Everything’s a service," or when I start talking about Service Dominant Logic. What I mean is starting about 1940 the percentage of the economy that’s based on services as opposed to manufacturing has increased to Read More …

Lean Sales Conversation

The ability to handle a conversation in the sales process may be the single most important attribute a salesperson can have. We have all seen it, where that exceptional sales person time after time outperforms everyone else. We may make excuses but deep down, most of us know, that Rainmaker, that Closer, gets the job Read More …

New Approach to Lean from Robert Fritz

In Robert Fritz’s, The Path of Least Resistance for Managers (In the new edition, Robert has added a chapter on Lean in the update) and calls it “The New Lean.” I am not ready to jump ship on old Lean quite yet, but I think you will find his approach rather unique and not without Read More …

The Scholtes Canvas for Lean Marketing

“You don’t have to be a customer to be important. But, from a systemic point of view, each is a supplier, not a customer. The systems do not exist to serve their needs. Their role is to help systems serve the needs of the customers. When suppliers start seeing themselves as customers, the needs of Read More …