In a thread on the Design Thinking Network Blog, blogger Nick Crane asked the question, “Can Lean enhance or contribute to ‘Service Design”? Graham Hill, who can be found at the Customer Insider blog left the following comment to this question: Hi Nick, Are you sure you are asking the right question? Let me explain. Read More …
I recently finished the book, This is Service Design Thinking: Basics – Tools – Cases and I found it to be the best reference manual so far on this contemporary approach for service innovation. I thought they did an excellent job of documenting the latest material on the methodology. If I had one complaint, I found Read More …
Morgan Spurlock did just that. If you market yourself or market for a company or if you want to just get a different take on brand marketing, you will enjoy this. Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor Read More …
Can we get through a self analysis without a coach? Will we be successful with individual Kaizen without instruction? The Friday Video Series continues with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise Institute. This series of videos continues with a central theme of Kaizen. Dr. Balle is a multiple Shingo Prize winner Read More …
This is a transcription of the Business901 podcast, Connecting Social Media and Traditional Marketing thru Measurement podcast with Guy R. Powell co-author of the new book,ROI of Social Media: How to Improve the Return on Your Social Marketing Investment. His company, DemandROMI, (www.DemandROMI.com) is based on helping marketers and business executives to take these critical Read More …
Released as an eBook, Marketing with PDCA authored by Joseph T. Dager is now available on the Business901 website. Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part Read More …