Lean Startup guru Eric Ries recommends that start-ups refine their business models through small adjustments or pivots. Pivots are an important part of creating what Eric calls the Lean Start-up where you create a basic product/service with just enough features to be tested by customers. Eric encourages the founders to get out of the office Read More …
These questions may get answered for you when you listen to this podcast. Do you think Lean can be applied to Sales and Marketing? Do you think Sales and Marketing departments resist becoming Lean? How important is Lean to Sales and Marketing? Or, how important is Sales and Marketing to Lean? Download/Listen to Podcast MP3 Read More …
This is an excerpt from the book Best in Market authored by Dr. Eric Reidenbach. The book incorporates the overall essence of Six Sigma in marketing today. It takes the DMAIC structure and applies it in a simple easy to read structure that will be beneficial to a Black Belt that may not be all Read More …
I believe in an iterative or Agile type of a process in sales and marketing. I think that the typical marketing funnel (Kill the Sales and Marketing Funnel) that sets the framework and deliverables at the start of a cycle is outdated. The primary reason is that it assumes that sales and marketing is a Read More …
These five terms form a hierarchy of value in which data have the least value and wisdom has the most. I first ran across a similar description in the The Experience Economy an article published in 1998 by Joe Pine which I discussed in the blog post, Does your Value Proposition speak of the Customer Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …