Start Small, Iterate a lot, Scale – that’s the advice from Peter Sims, the author of the new book Little Bets: How Breakthrough Ideas Emerge from Small Discoveries. When reading the book, you can’t help but think about Eric Ries of The Lean Startup fame. Eric characterizes his Little Bets with the description of the Read More …
This book had an impact on me this week and needless to say, I recommend it. In my first reading, it was not the main message of the book that sparked my interest. It was the parallel path it runs with PDCA and the importance of sampling or pilot programs that so many of us Read More …
When I start talking about speeding up the sales cycle the initial reaction is that the sales cycle is controlled by the customer and there is just not much we can do about that. I usually counter with, most companies understand that there is an average sales cycle time and if we just agree that Read More …
The fundamental goals of your sales cycle should be one of discovery, learning and adaptability with a shared responsibility for a successful outcome. That implies that it is all about engaging both organizations into effective problem solving and learning. In applying this, think of the sales cycle in terms of a series of iterative loops Read More …
A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the rest of the company? Is Lean Marketing the same as Agile Marketing? How does A3 problem solving relate to Marketing? Why is Social Media so Read More …
In Lean Marketing, I discuss the use of a Sales and Marketing team as a cross functional group whose number and expertise is derived from the decision making path of the customer. The team is first and foremost the listening post for the customer (prospect) that enables them to provide the customer with the information, Read More …