Essential concepts in the new way of thinking about marketing is that customers are always co-creators of value. It’s the way that the customer sees value, whether it’s in the physical good, or if it’s in a service or a combination of both of those and if they don’t see a benefit to them they’re Read More …
In a recent Business901 Podcast, Transforming Ordinary Teams to Extraordinary, Geoff Bellman co-author of Extraordinary Groups: How Ordinary Teams Achieve Amazing Results discussed what makes a great team. Geoff discussed the 8 points that they found common in those teams and how you can use them to improve your chances of creating a extraordinary team. Read More …
Beth Goldstein, Founder and CEO is an author, consultant, trainer and founder of Marketing Edge Consulting Group, she has empowered hundreds of entrepreneurs to successfully grow their companies. We discussed her newest book, Lucky By Design: Creating Real Opportunities that Empower Your Business coming out this fall. Beth‘s special talents is helping companies gain an Read More …
I recently finished the book, This is Service Design Thinking: Basics – Tools – Cases and I found it to be the best reference manual so far on this contemporary approach for service innovation. I thought they did an excellent job of documenting the latest material on the methodology. If I had one complaint, I found Read More …
This is fun tool from the Forrester Website that is based upon the book, Empowered. In Empowered, the authors demonstrate how companies can successfully transform their business through the employees called HEROes (highly empowered and resourceful operatives). But they do not stop with just employees they also share ideas on how to leverage empowered customers. Read More …
From the McGraw-Hill Press Release: Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is Read More …