Managing Customer Value
This content from: Duct Tape Marketing Join Me Live with Seth Godin The future belongs to those who lead. We have always had tribes – churches, schools, community groups, but they’ve been organized around place. Today we have tribes organized around ideas and the technology to tie those ideas together like never before – Read More …
I have been reading post after post about print media outlets clos ing and what they need to do about it. It seems like it is never ending and everyone has an opinion. Even Me! So, here I go to voice and give an opinion: Start using direct targeted pieces more. Use ads with codes Read More …
Measuring to improve is a very important part of getting better. Since many metrics and modalities exist its important to classify engagement and put specific measures in place to track and monitor them. This post will give you one set of measures to answer the question “How do we measure the value when someone “Digg”’s Read More …
I just finished Branding Only Works on Cattle by Jonathan Salem Baskin. One of my favorite bloggers, Chris Brogan just finished the book also. Chris said: "By the end, I really loved the ideas, and I came away really reconsidering some of how I talk about marketing and have shifted a little bit of what Read More …
Vlog I just started thinking about blogging!!! That’s right, a blog is a video blog. It is really not that new and while familiar with YouTube, there are some subtle differences. Can I tell you what the differences are? Why think it might terms I could. But it’s really about what you think the differences Read More …
Mitch Joel of TwistImage did not ask the question but said: You are expected to have a Social Media Presence! He backed it up with these statistics: "93% of online Americans say companies should have a social media presence and 85% believe these companies also should be interacting with consumers through social media. And more.. Read More …