The secret to connecting with consumers in a fragmented, chaotic marketplace, then, lies in how businesses collaborate with customers. WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (McGraw-Hill; January 2011) by Sean Moffitt and Mike Dover builds on a breakthrough, multimillion-dollar marketing research program initiated by Don Tapscott, technology guru and author of Grown Up Read More …
From the McGraw-Hill Press Release: Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is Read More …
This is a transcription of the Business901 podcast, Making Sense of Social Messiness. My guest was Francois Gossieaux is co-founder and partner at Human 1.0 (Beeline Labs), a marketing innovation strategy firm, a Senior Fellow and a Board Member at the Society for New Communications Research (SNCR). Making Sense of Social Messiness The Hyper-Social Organization: Read More …
I encourage you to sample the first 2 minutes of this podcast. This is a tool-less conversation about social media. We actually started out the podcast with me commenting on the title and yes another book on social media which led to this comment: Francois: I think a lot of people are like that. I Read More …
January 12, 2010 marked the one year anniversary of the earthquake that devastated Haiti. A fellow Lean Blogger, Mark Graban of http://leanblog.org was fortunate to meet a special person – Russell Maroni, an x-ray tech at Akron Children’s Hospital. He volunteered in Haiti for 15 days in February 2010 as part of the earthquake relief Read More …
The relationship between Quality and Collaboration, Quallaboration was the topic of this podcast. Jim Benson, the person behind Personal Kanban was the Business901 guest to explain the meaning of it all. Quallaboration came from a lightning talk he put on when explaining a recent case study. Joe Dager, the Host of the podcast said, “I Read More …