I use to believe that marketing funnels, value stream maps, process mapping and to some extent customer journey maps would work in present day sales and marketing processes (Value Stream Mapping should be left on the Shop Floor). I am not saying they won’t, but I have taken a completely different approach over the past Read More …
Traditional sales and marketing evolved with linear thinking and the traditional sales funnel. In the past Goods-Dominant Logic thinking created a cost-plus price model for products which limits market scale. Scale must be done by creating something better, faster or cheaper or there must be the availability of increasing markets. Many of our products/services are Read More …
What I like about the CAP Do process is that it starts by comparing the actual work or our standard. Without doing this often, we may change just for the sake of changing, not knowing the appropriate reasons for changing. Adding C. Otto Scharmer’s work that he captured in the book, Theory U: Leading from the Read More …
The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at Lean Sales and Marketing BlogShop Would you like this delivered to your inbox? An Read More …
Understanding Respect for People/Customers Most of us will agree when it comes down to the actual purchase decision, it is seldom the best functioning item that gets purchased. Rather, it is a combination of other factors including the other two legs of value; social and emotional. For example, it is why we choose a known Read More …
A service-centered view is inherently customer oriented and relational. – One of the ten foundational principles of SD-Logic When asked, most organizations will say they are customer centered and/or service centered. However, many of us have a problem even defining what that means and as a result putting it into actual practice. In The Service-Dominant Read More …