When a customer does not buy we often wonder why. We do not understand why they don’t want to improve or save money. Most of it, of course, is centered around lack of motivation or having that burning imperative. One of my favorite books on change is Change Anything: The New Science of Personal Success. Read More …
Opportunity with a customer/prospect can often be narrowed down to just two concepts: How important is the problem worth solving and How satisfied they are with present solution. Tony Ulwick of Strategyn discusses this a great deal in his concept of JTBD or Jobs-to-be-done. I often draw the Opportunity matrix on a wall and start Read More …
This is more about the use of Trello and for a virtual team than it is about problem-solving. My Storyboard efforts are based on my training in Disney Practices and enhanced by the book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company. [arve url=”https://www.youtube.com/embed/os4_A3OHSMc”/] Using Trello to develop a Problem-Solving Read More …
Storyboards – Vision Boards – Idea Boards – Task Boards – Kanban Boards We have had all sorts of boards since the caveman were painting pictures on cave walls. I have a hard time crediting Leonardo da Vinci, who put his ideas up on a wall and left them there to age like a fine Read More …
I think finding your beachhead market is the most important thing you can do. Even more so than having a minimum viable product. If we have an MVP and an established Target Market/Customer, we can develop the appropriate personas that we believe are correct. I like to use a persona or even a scenario type Read More …
Making The Disney Way: Your Way Bill Capodagli has nearly three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in its 3rd edition. The first edition was cited by Fortune magazine as “so useful you Read More …