Managing Customer Value
In this short video with Bill Capodagli, the co-author of The Disney Way, 3E we discuss culture and the results of establishing “The Disney Way” in an organization. Bill can be found at Capodagli Jackson Consulting. A Collection of Business901 Disney Way Blog posts [arve url=”https://www.youtube.com/embed/S9kNHPOwtzU”/]
Bill Capodagli has nearly three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in its 3rd edition. The first edition was cited by Fortune magazine as “so useful you may whistle while you work.” In Read More …
Danny Dover in an episode of Storytelling School examines one of the world’s greatest storytellers, Walt Disney. For more information on this episode, check out http://www.lifelisted.com/blog/walt-d… In the video, Danny discusses Walt Disney use of two transformative storytelling techniques. Harnessing deep and fundamental human desire Suspending Reality I think you find it a unique way Read More …
Do: Create Plan to become the Best Show & Monitor Carefully Managed Creativity, The Disney Way There have always been two basic schools of thought on business creativity. The first insists that researchers and other in-house innovators be given the loosest rein possible, allowing new ideas and projects to develop on their own momentum with Read More …
Dare: What would Walt have Done? “What would Walt have done?” became the most frequently heard question at company headquarters. Some employees said they felt that they were working for a dead man. Net income dropped 18 percent in 1982 and slid another 7 percent the following year. The Walt Disney Company, an American Institution, Read More …
Believe: Create a quality cast experience – establish strategic partnerships. “When values are clear, decisions are easy.” – Roy Disney Carrying that theme a step further, we might add that if “seeing is believing,” then the unparalleled success of The Walt Disney Company is convincing proof of the power inherent in the Believe principle. But Read More …