Managing Customer Value
A lot of us will procrastinate writing a marketing plan and for good reason. Planning is painful. If done correctly, it forces us to face current reality. Adding insult to injury, it forces us to face future reality. It is simply a disheartening process for most. I wrote an outline on what I think a Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Leadership Stacks are a new way to organize your own publications, as well as any other publications that you find interesting. For your own publications, after you are done publishing them, Stacks are an easy way for readers to Read More …
I question Shep Hyken in a recent podcast, Hyken on Customer Service, about my own expectations of service. Related Podcast and Transcription: Amazing Customer Service Excerpt from Podcast: Joe: It all sounds good, but I still pick up the phone and feel like 50% of the time I receive less than average service. Shep: Wow, and Read More …
Bob Apollo is the founder and principal consultant behind Inflexion-Point Strategy Partners, one of the UK’s leading B2B sales and marketing performance improvement specialists. Bob works with promising early stage companies to help them “Cross the Chasm” from early adopters to mainstream markets, and with established organisations to refocus their sales and marketing activities and Read More …
Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, Read More …
In a past blog of mine, Growing your Company thru SOAR, I discussed the uses of SWOT (Strength-Weaknesses-Opportunities-Threats) outside the regular marketing realm and added some other areas as throughout the organization and also in Key Account Management. I also alluded to the regular practice of using SWOT simply as a 4-quadrant matrix that most Read More …