In the Outcome-Based Mapping approach, we view the outcomes as the central part of our theme. We recognize that a change of behavior must occur for us to achieve our goals or make the desired impact that wish to obtain. In traditional sales and marketing we can develop the simplest of all marketing funnels based Read More …
Recently, The San Francisco Business Times presented Mark with a “Bay Area’s Most Admired CEO Award.” Fast Company has recognized him in its “Who’s Next” column, and TechShop received the EXPY Award, given to the “experience stager of the year.” TechShop, a do-it-yourself workshop and fabrication studio with six locations open and hundreds more planned Read More …
Are you plugged into your customer? When we look at continuous improvement efforts, we determine what we need to change to create a better process. We emphasize the change needed. Certainly there is a degree of “Check” in our hypothesis and experiments but seldom is that the emphasis of our work. Often, we concentrate on Read More …
Chris Downey says, I’ve heard it said in the disability community that there are really only two types of people: There are those with disabilities, and there are those that haven’t quite found theirs yet. It’s a different way of thinking about it, but I think it’s kind of beautiful, because it is certainly far Read More …
Dr. Gary Klein joins Doug Miles on “Book Talk” to talk about his book “Seeing What Others Don’t” (www.dougmilesmedia.com). I am a REALLY big fan of Dr. Klein and his latest book, Seeing What Others Don’t: The Remarkable Ways We Gain Insights, is not an exception. The interview above is a good overview of what Read More …
I use to believe that marketing funnels, value stream maps, process mapping and to some extent customer journey maps would work in present day sales and marketing processes (Value Stream Mapping should be left on the Shop Floor). I am not saying they won’t, but I have taken a completely different approach over the past Read More …