Lean Marketing and Service Dominant Logic

Lean Sales and Marketing is just not another extension of Lean into another area of business. if you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into  Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …

On Demand Prototyping?

We may not be that far away from sitting next to a customer and "sketching" a 3D interactive prototype as we discuss his needs. The heck with the tablets back to pen and paper -sort of!   Electronics aren’t just for experts and engineers. Kids and amateurs should be able to play, too, which is Read More …

Should we start having Flip Conferences?

Liz Guthridge is my guest next week on the Business901 Podcast. We did not talk about conferences. We did talk about Smart Mobs, Peer to Peer Networks, Crowdsourcing and how Lean fits into the picture. Liz is the founder of Connect Consulting Group, where she helps leaders implement high-risk strategic initiatives in their organizations. She Read More …

Lean Marketing approach to Productivity

Deming always instructed us that if we improved quality, productivity increased. The economist’s definition of productivity is Productivity = Output / Input If quality is poor, then the output will be less to the extent that bad-quality items exist. The bad-quality items are still around and must be scrapped or reworked. The cost of this Read More …

Dr. Deming on Lean in 2012

Actually, I was not able to pull that off. Instead, I interviewed what I consider one of the, if not the best source on Dr. Deming, John Hunter. John has an interesting lineage with Dr. Deming and in the interview, we talked about some of that history and why the thoughts of Dr. Deming have Read More …