Released as an eBook, Marketing with PDCA authored by Joseph T. Dager is now available on the Business901 website. Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part Read More …
Value Networks and the true nature of collaboration by Verna Allee with Oliver Schwabe is a digital edition book located at http://www.valuenetworksandcollaboration.com. From the book: Work life is completely changing as social networking and collaboration platforms allow a more human-centric way of organizing work. Yet work design tools, structures, processes, and systems are not evolving Read More …
Do you try to quickly to get to why? The purpose of most questioning is to stimulate reflective thinking by probing for needs and concerns. Instead of probing with the 5 why’s try a more subtle approach or architecture for your sales and marketing. In the paper, The Art and Architecture of Powerful Questions by Read More …
I decided to clean off my book shelves this weekend and as a result I am offering a special deal on over 50 Continuous Improvement Book titles. For anyone that purchases from the Business901 Amazon Shop (which means that I must be the seller and shipper of the book) I will include the paperback version Read More …
This is a well documented video that was recently posted on the Agile Advice website. It can serve as a refresher or as a starting point on how you should assemble a Lean Sales and Marketing Team. The process that IDEO goes through to innovate a new shopping cart: Could this mantra work on your Read More …
Can you learn from germs on how to improve your sales and marketing? A great example on how to analyze your networks. It may take unlimited dollars to do this, but Nicholas Christakis takes you through the friendship paradox that makes this much easier. Would you like 16 day or a 45 day warning of Read More …