Managing Customer Value
This talk integrates Dave Snowden’s Cynefin Framework with Gunderson and Holling’s Cycle of Adaptive Change. This adds the time dimension to Snowden’s Framework and adds a strategic knowledge dimension to the Cycle of Adaptive Change. This provides queues for knowledge and action during different kinds of transition, which provides a theory-driven evidence base for strategic Read More …
Though this is a well documented Ted Video, I ran across the RSA Animate video version of Ken Robinson’s discussion on education. Funny thing about it was that it really hit a chord when thinking about the typical Sales Cycle or Marketing Funnel. Not the part on Attention Deficit Disorder but when he talks about Read More …
In Arie Goldshlager’s posterous he says, I found the following interview with MIT Sloan Management Review, Michael Schrage on Value-Creation, Experiments and Why IT does Matter very instructive. Note particularly: “The cost of experimentation is now the same or less than the cost of analysis. You can get more value for time, more value for dollar, Read More …
Can you learn from germs on how to improve your sales and marketing? A great example on how to analyze your networks. It may take unlimited dollars to do this, but Nicholas Christakis takes you through the friendship paradox that makes this much easier. Would you like 16 day or a 45 day warning of Read More …
A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the rest of the company? Is Lean Marketing the same as Agile Marketing? How does A3 problem solving relate to Marketing? Why is Social Media so Read More …
Webinar Registration Free Webinar…Lean Sales & Marketing: Title: Lean Sales & Marketing: The Final Frontier for the Lean Enterprise? Date: Friday, May 6, 2011 Time: 2:00 PM – 2:30 PM EDT Cost: No fee. https://www1.gotomeeting.com/register/536606993 Why is Lean Sales & Marketing the Final Frontier for the Lean Enterprise? Marketing activities such as developing promotion programs, branding, Read More …