Managing Customer Value
A life-changing process that will change the way you build collaborative enterprises and teams. ATLANTA – Aug. 10, 2021 — This course will help you develop the mindset, and equip you with the toolset and skillset necessary to begin unlocking your transformative potential. You will be guided in the process of developing a Transformation Blueprint and getting Read More …
How many times have you walked away from a sales presentation wondering why the customer did not get it? Why can’t they see the advantage in our product or service? What prevented them? We often hear words mumbled like budget constraints or future considerations. We might hear that they have decided to focus energies on Read More …
I have been spending most of my time blogging on LinkedIn. Embedded is a collection of LinkedIn Pictures that I have used in 2020 posts. If interested, send me an invitation on LinkedIn. Enjoy 2021. Business901 2020 LinkedIn Slidedeck from Business901
When you create a marketing experiment (campaign) do you provide the right structure to capture feedback? Many times we just push our messages out without designing the needed structure to gather data or evidence. We just measure what is measurable. It is typically the fault of not developing a hypothesis or a focus question at Read More …
Are you looking at growth through the right lenses? Or are you still operating in the Doom Loop? Is your disciplined actions focused on experimentation? Jim Collins has been talking about the Flywheel Effect for many years and most of us (should) know the intricacies behind the concept. Reviewing the recent book Experimentation Works, https://amzn.to/2EZ39ik, Read More …
There is no linear sales and marketing approach, no matter what the current Marketing Funnel experts says. There is not anything new in these processes except for the tools being used. Elmo St. Lewis developed the funnel in 1898, it is still the same basic philosophy. Today’s marketing is about being there. Being in the Read More …