Your Core Marketing Strategy: Customer Onboarding

FIRST IMPRESSIONS COUNT: If you create a great customer onboarding experience, you more than likely will have a great customer. When working with companies, I put a great deal of emphasis in this area. I think doing it well creates growth opportunities and doing it poorly is a significant hindrance to growth. If we create that Read More …

Marketing Experiment: Marketing Your Value Stream

Time and time again, I see companies being held back with an internal perspective of managing a Value Stream. A key point of Dr. W. Edwards Deming’s philosophy was that organizations should be managed as systems of interconnected and interdependent processes. Deming’s flow diagram exemplifies his thinking. However, even in the most common definition of Read More …

Working on Your Root Cause of Success

Are you working on your Root Cause of Success? The old fishbone diagram on how I create a key account outline that I then group into clusters and eventually into adjacent prospects. Always working from the known to the unknown or as I call it the Funnel of Opportunity vs a Funnel of Depletion. According Read More …

Has Engineering Taken on a Trade Type Stigmatization?

Are you an Engineer at a Lean Manufacturer? Take a moment and offer a comment on LinkedIn: http://bit.ly/2zlhSPY [arve url=”https://www.youtube.com/watch?v=fYDqXUR21dU” /] In this day of innovation, design, etc. it seems to me that the role of engineering has taken on practically a trade type nomenclature. What attracted many of us to this discipline is the desire Read More …

Thriving in the Digital Age

THE DIGTIAL HELIX provides organizations the power to act faster and do it better than before by developing a digital culture from the ground up. Digital transformation promises a bridge to a future, where organizations can thrive with more fluid business models and processes. The few who get digital transformation right deliver twice as fast as Read More …