thru Adaptive Marketing Practices
For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company. Craig has co-authored the book Shift!: Harness The Trigger Events That Turn Prospects Into Customers which Read More …
Last week, I discussed My Current 7 Step Marketing Outline which lays out the outline for what I would call The Funnel of Opportunity. As I said in that post: In most sales and marketing schemes we like to build what we call a Sales Funnel or Marketing Funnel. In the service world, we have Read More …
I asked Vern Allee this question in a past podcast, “A lot of that work seems to have evolved into Value Networks. Can you explain and give a little background on Value Networks for me?” Related Podcast and Transcription: Mapping Value in Your Organization Her Answer below: Verna: Many, many years ago, in the early Read More …
Connect with Me on LinkedIn and Mention the Date of the Blog Post I will send you a Free PDF of The Lean Marketing House A few reasons to consider the Lean Marketing House book: Is there a reason to use Lean in Sales and Marketing? Do you have to be practicing Lean in the Read More …
Joyful and disciplined “agile” methodologies are the foundation on how Menlo Innovations have built their business culture. At this date, I am sure there is only limited seating left for this action packed day at Lean Frontiers outstanding training facility in Indianapolis, IN. In the August 26th session you will learn… how Menlo’s iterative design Read More …
The last few weeks I have been writing a post a week on how my marketing has transformed over the past several years. I started with, 7 Simple Steps to Improve Your Marketing and followed up with Revisiting the 7 Steps to Improve Your Marketing. Today, I will visit what I might call my current Read More …