thru Adaptive Marketing Practices
Planning is important. Maybe even more is the ability to EXECUTE ACCORDING TO PLAN. This does not mean that plans are not adaptable, good ones are. This means though that when we are “in the moment,” we must believe in what we are doing and execute within our existing capabilities. Or in other words, Standard Read More …
Lean has reacted and supported the improvement of services through the foundation based on Deming’s 14 Points Applied to Services (Quality and Reliability). In Deming’s view, management was responsible for 85 percent of all quality problems and, therefore, had to provide the leadership in changing the systems and processes that created them. Management needed to Read More …
If you want execution, keep it simple!. From a business stand point, there are many more success stories, that are founded on simple, focused ideas, than complex ones. Lean is a very simple concept, it is a learn be doing approach. In practice, Lean is essentially a knowledge transfer system; it’s a training system on Read More …
When I use the SALES SDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles that are needed. A few basic team development structures need to be identified at the very beginning of the project. I discuss Leans around the three processes of SDCA, Read More …
The original seven wastes (Muda (Japanese term)) were defined by Taiichi Ohno, the father of the Toyota Production System. These wastes have been often been redefined to better fit new organizations, industries, or external pressures. One redefinition of these wastes for service operations by Bicheno and Holweg (2009) is as follows: 1. Delay on the Read More …
5s Improves Organizational Standards for Efficiency, Effectiveness and Success 5s is a systematic corrective action technique to clean up, get organized and make this the way you do business. In service organizations, the problems identified in 5S not only rob your organizations’ productivity but also your customers. Service environments are especially prone to this waste. Read More …