Sales is a Messy Industry

Our sales environment is changing. I believe that it can no longer be viewed from the sales and marketing funnels of the past. These funnels market to many and exclude people narrowing down to the ideal organization/person that eventually purchases. I believe we market toward opportunity and build funnels of opportunity versus funnels of exclusion Read More …

Designing through Promises

Mark Burgess is perhaps best known as the author of the popular configuration management software package CFEngine, but has also made important contributions to the theory of the field of automation and policy based management, including the idea of operator convergence and promise theory. Mark is the author of numerous books, articles, and papers on Read More …

From Thinking About Things

From Thinking About Things to Thinking About Relationships. The readers of my blog will recognize many of the terms Jeff Sussna used throughout the book, Service Design, Service Dominant Logic, Jobs to be Done, and Design Thinking, I asked if he had an underlying thread to all of it? Related Podcast and Transcription: Digital Services Read More …

Starting w/ Numbers, Start w/ Variability

You spend a lot of time, talking about variability. Or maybe not a lot of time, but you start out with that because that really is whether numbers work or not.- jd Related Podcast and Transcription: Interpreting Data Kaiser Fung:  Yes. I think somewhere in the book I have said that you could, in fact, Read More …

Extending the Use of SWOT

I want to mention that you used some traditional methods or practices. I mean the vital few, Balance Scorecards, SWOT. It was a tool with kind of a different concept. It was like you modernized all those things to 2015. It wasn’t that you took the crux out of it, you know the main ingredient Read More …

Does Autonomy lead to Greater Clarity?

Mark Burgess is a theoretician and practitioner in the area of information systems, whose work has focused largely on distributed information infrastructure. He is known particularly for his work on Configuration Management and Promise Theory. He was the principal Founder of CFEngine, and is emeritus professor of Network and System Administration from Oslo University College. Read More …