thru Adaptive Marketing Practices
I have been pretty vocal in the past about using Value Stream Mapping, Value Stream Mapping should be left on the Shop Floor, and along with a couple other blog posts, Shaping your Customers Vision and Kill the Sales and Marketing Funnel. I think these types of tools lead us down a precarious path when Read More …
In a recent podcast with Evan Leybourn (Related Podcast and Transcription: Agile Business Management), we had a discussion about Project Closure. In the past I thought it was a good thing to do. It ties into my most recent work. We have been discussing projects in general and how project management has changed. Especially from Read More …
I know your thinking that all you need is the Net Promoter Score and I will not disagree that it is an important question. However, sometimes just a good old audit and questionnaire might still have some value. You may not be able to do it all in one setting or even ask all the Read More …
In this day of being adaptable and agile, should we really spend time to document everything? Sure we need some documentation done but heck — it seems like I’m creating work for myself sometimes. Is there a fine line on what goes into configuration management and how strict of a practice we keep? -jd Jon Read More …
The outcome is really not at the end of the target. . It’s some place like in the middle because this should sustain until the end of its life cycle. -jd Evan Leybourn: You’re absolutely correct. The idea of an outcome is we should be able to incrementally achieve value towards that outcome. It doesn’t Read More …
If not the top topic’ it must be one of top discussion points; behavioral mechanics or a more common word habits. In fact, one of my top podcasts last year was Habit Forming Products with Nir Eyal the author of Hooked: A Guide to Building Habit-Forming Products. In fact, most marketers are all running around Read More …