thru Adaptive Marketing Practices
Carolina Rogoll has been building some of the world’s most beloved brands for over ten years. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and a Read More …
I like to use the term EDCA (Explore-Do-Check-Act) learned from Graham Hill to designate the Explore aspect of Lean. I view it as more of Design Type thinking content that allows for that collaborative learning cycles with a customer. Most of us design sales and marketing actions around how we think, not how the customer Read More …
Just a quick outline on a few things that I see or hear way to often. I am sure there are many more but one thing I do know, very few companies document the early signs of losing a customer. Do you? Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)
In next weeks Business901 podcast, I asked Carolina Rogoll, who has been building some of the world’s most beloved brands for over ten years, about how often you should evaluate your brand image. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets Read More …
As I was browsing a book today, Mastering Turbulence by McCann and Selsky, they were discussing when learning fails as a result of our normal methods being overwhelmed by constant change. They offered a replacement model based on five awareness processes: Scanning: Searching the environment for information to detect stage and saliency of ideas, events, Read More …
In last weeks podcast I asked Troy Tuttle a question on how does someone get started with process improvement and he responded: Troy Tuttle: Yeah, that’s a good question. I’m going to give you kind of my Anderson’s Kanban or the David Anderson’s version of Kanban answer where really the context of that, of wherever Read More …