thru Adaptive Marketing Practices
Aaron Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world’s first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout Read More …
Have you ever reviewed your sales people call notes? Don’t look at what they put into the CRM look at those raw notes they captured during the conversation, the raw footage. The importance of capturing information is so valuable, and one of the most underdeveloped traits that a salesperson or even many support staffs have. Read More …
In a recent NY Times article, With Farm Robotics, the Cows Decide When It’s Milking Time, they discuss the attributes of a new technology that through robots and transponders cows get individualized services. The collection of data includes: The robots also monitor the amount and quality of milk produced, the frequency of visits to the Read More …
AM+A has more than 30 years as a leading firm in user-interface development (planning, research, design, implementation, evaluation, documentation, and training) for Web, mobile, vehicle, and desktop applications in consumer and professional products/services. Aaron Marcus lectures around the world on critical issues, best practices, and future trends in user-interface design. AM+A serves the mobile, vehicle, Read More …
In a recent podcast I ask @ekaterina (Ekaterina Walter) about going viral. It may not be the answer you would expect from the author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand and Think Like Zuck.. Related Podcast and Transcription: Visual Storytelling with Ekaterina Excerpt Read More …
In most sales and marketing schemes we like to build what we call a Sales Funnel or Marketing Funnel. In the service world, we have learned to create customer journey maps. Both serve the purpose of trying to manipulate a customer through this selective path to arrive at the ultimate goal that WE DESIRE FOR Read More …