thru Adaptive Marketing Practices
Is Selling a Team Sport? I think so, and so much so that I wrote the eBook, Lean Engagement Team. In the book, I concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch Read More …
Dr. John Terninko has integrated his diverse experience base (electrical engineering, operations research, organizational development, teaching, continuing education and management consultation) to develop a unique intervention style for organizations. Transcription and Related Podcast An excerpt from the Podcast/Transcription: Joe: What’s the connection between all three of them? John Terninko: Take a Venn diagram, and I Read More …
The challenge many organizations have is separating or differentiating themselves from the competition. We have discussions about our unique value proposition or unique selling point but with many organizations once they get down to explaining it, it all sounds the same to the customer. It seems that everyone can be anyone with “good marketing”. Looking Read More …
How much of your business innovation focuses on ease of use versus being on the cutting edge? How much of Apple’s success was a result of making things simpler to use versus being innovated? Few Apple products were first to market; they usually were 3rd or 4th to market. However, they always excelled at USE Read More …
Do you want to innovate? Try something new? You surround yourself with a bunch of creative people, go offsite and have a brainstorming session. The ideas are abundant and with so many it seems a shame that we can only try a few due to budget or time constraints. The cold hard truth is that Read More …
Half of all consumer purchases are either transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. I asked Aaron Shapiro CEO of digital agency HUGE and Read More …