thru Adaptive Marketing Practices
In my journey over the past few years to bring a Continuous Improvement philosophy to marketing, I have primarily focused on Lean and identifying the individual Value Streams. Lean was a much easier methodology to implement and utilize. Working in the past with Dr. Eric Reidenbach of Six Sigma Marketing Institute, we developed the program Read More …
I am going to devote the week of April 22nd on how to grow, or scale-up your small business. I will be scaling-up the entire week culminating in a webinar, The Lean Scale Up which will be followed by a period of Q & A on the afternoon of April 26th. Only registered participants will Read More …
Jeffrey G. Soper, Ph.D., Executive Director of the International Strategic Business Partner Institute, and the creator of Problem Solving LeadershipTM and the C.L.I.C.KTM Process will be presenting at the The ASQ Charlotte Section Annual Conference 2013, Quality Conference of the Carolinas. The conference is held at UNC Charlotte Center City and is a one-day event Read More …
Beyond Agile: Tales of Continuous Improvement is the latest publication of Modus Cooperandi. Co-author Maritza van den Heuvel is my guest on the podcast. Beyond Agile examines 10 companies, mostly in the tech world, but also in innovative automotive and business consulting, that have actively evolved their processes. Using tools from Lean, Agile and other Read More …
This year as a result of Dr. Deming, I had decided to dig into Systems Thinking more. I re-read The Fifth Discipline, which had been my introduction into Lean and Six Sigma. Being a business owner, I did not have a problem looking at the whole or as it later became known as viewing the Read More …
I am involved in several conferences each year, either in promotion, attending or speaking. I find many conference hosts are looking for that particular format, hot speaker or subject or a new venue to create a profitable event. Many of us look at our marketing the same way. Some of us call it a silver Read More …