thru Adaptive Marketing Practices
One of the first introductions most of us have to Lean is through the term Gemba. Gemba means “the real place.” In Lean terms, we usually view it as “the place where work takes place.” When we try to solve problem, or as I like to say in appreciative terms, improve the process, we should Read More …
Language matters to identify who “the customers” really are and uncover what they want. You’ve had years of math training, probably none in linguistics. This clip shows how simple it can be to close the gap in asking the right questions of the right customers and getting clear answers you can act on. For more Read More …
Would you like this delivered to your inbox? Next week, the Business901 Blog will host an abridged version of our Leans Sales and Marketing online workshop. Each day, the blog post will include a brief introduction, short video, workbook page and recommended reading. On Monday, February 11th, the program will start and follow this outline Read More …
I had a very open discussion with Dean Bliss, a Lean Healthcare Coach for the Iowa Healthcare Collaborative and a board member of the Iowa Lean Consortium, what it takes to create and sustain these before mentioned initiatives. Dean assists healthcare organizations in learning and applying continuous improvement activities and philosophy. He is an original Read More …
Lean Sales and Marketing is just not another extension of Lean into another area of business. If you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …
John Hunter has been writing about management online since 1995. He has shared ideas on management via his blog, Curious Cat Management Improvement Blog, since 2005 and recently as the new author of the Dr. Deming blog hosted by the W.Edwards Deming Institute. In John’s new book, Management Matters: Building Enterprise Capability, he looks at Read More …