thru Adaptive Marketing Practices
Goods Dominant Thinking still resides in this Lean Manufacturer I have addressed many Lean Manufacturers through the years about applying Lean to Sales and Marketing, and the truth is that it has been a dismal journey to say the least. The areas of software and services mixed with Lean Startup and Agile principles seem to Read More …
There is always an opportunity. However, there is not a step by step method. Innovators, Start-Ups, and even Scaling Businesses look for that formula and try to think of an effective and efficient way to go about it. The problem that exists is that most opportunities are not created they are discovered. You have to Read More …
I have written sparingly the last few years about Outcome-Based Mapping and have used it more and more in my work and specifically in developing marketing plans. What makes the focus on outcomes somewhat different is that we view them from a change in the relationship, activities or actions of the people and organizations that Read More …
LeanWX NYC 2015 was a five-day, single-track conference (Wednesday through Sunday). The conference incorporated short format 20 minute talks, keynotes, Lean Coffee, and open spaces and was organized around presentations, great food (including macaroons flown in from France), and discussions on how organizations can adopt LeanUX, Design Thinking, DevOps, and Kanban in their organizations. Will Read More …
This is a collection of Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Service Design Thinking According to Professor Birgit Mager, who runs the Cologne-based Service Design Network, “Service design addresses the functionality and form of services from the perspective of clients. It aims to ensure that service interfaces are useful, usable, and desirable from the Read More …
Joe: When I think of coaching, I kind of think of someone that has done that job before, that he knows how to do the job. And I see that in a lot of different areas and so forth. Do we need to make the investment in time and personnel to be able to do Read More …