thru Adaptive Marketing Practices
Kevin Allen spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe Worldwide and is recognized as one of the advertising industry’s most accomplished growth professionals. I found it fun re-living some of the older terms Related Podcast and Transcription: Hidden Agenda Joe: Read More …
Thomas Koulopoulos on a Fast Company blog post said: We are at the tail end of an era that has focused almost entirely on the innovation of products and services, and we are at the beginning of a new era that focuses on the innovation of what I like to call “behavioral business models.” These Read More …
In a past podcast, I asked Doug Lipp a world-renowned speaker and acclaimed expert on Disney and explained in his book Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees; In your work, you try to pass on the Disney way to others? How tough is that? Doug: It Read More …
Research from Google and CEB titled The Digital Evolution in B2B Marketing provides new insight into buyer behavior, and it challenges the conventional wisdom. According to the study, customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point. – Forbes We have heard this many Read More …
To sustain growth, companies need to discover their next S-Curve. But few have a repeatable process for uncovering new opportunities before their core business stalls. The Curve Ahead: Discovering the Path to Unlimited Growth offers a practical approach to sustaining long-term growth. It describes how growth companies can build innovation into the rhythm of their Read More …
Design For How People Learn (Voices That Matter) jumped off the shelf at me when I saw this one key theme, The Learner’s Journey. See what author Julie Dirksen has to say about it in this Business901 Podcast. Julie is an independent consultant and instructional designer with more than 15 years of experience creating highly Read More …