thru Adaptive Marketing Practices
If your mindset moves along the Service Dominant Logic thinking path that value is co-created through use, we can view value from three points; Functional, Social, Emotional. Functional (Know): This is the practical side where we help solve problems, resolve issues, get projects done and accomplish tasks. Emotional (Feel): We make people feel better and Read More …
TRIZ is an acronym. T-R-I-Z. It’s a Russian Acronym for theory of inventive problem solving. And don’t worry about the word “theory” because, in fact, TRIZ is a whole bunch of very practical methods for creative problem solving – Ellen Domb Is TRIZ something you can use? Find out in this podcast. Ellen Domb is Read More …
The last few days, I have blogged about TRIZ – For People Who Struggle with Open Innovation and Getting Started with TRIZ, as a way of introducing my upcoming podcast with Ellen Domb, founder of the PQR Group, a TRIZ training & consulting organization. What has intrigued me about the TRIZ process is that it Read More …
Prepare yourself to start looking at TRIZ from a few different viewpoints. Next week’s Business901 Podcast is with co-author Ellen Domb, Simplified TRIZ: New Problem Solving Applications for Engineers and Manufacturing Professionals, Second Edition, and founder of the PQR Group, a TRIZ training & consulting. Besides the book, they offer a good way to start Read More …
TRIZ is the Russian acronym for Theory of Inventive Problem Solving TRIZ in its classical form was developed by the Soviet inventor and science fiction writer Genrich Altshuller and his associates. He started developing TRIZ in 1946 while working in the “Inventions Inspection” department of the Caspian Sea flotilla of the Soviet Navy. His job Read More …
This is not a Marketing Funnel We are in love with our mapping processes from Value Stream Mapping, Process Mapping and Customer Journey Mapping. My problem with most mapping processes is that we are making a prediction about how our customer is going to act. After we make this prediction, we determine the reactionary steps Read More …