thru Adaptive Marketing Practices
The Knowledge Vee by Gowin offers a unique perspective for Lean People trying to apply Lean to Sales and Marketing. Most of us relate PDCA to the typical manufacturing analogies such as cycle time and waste reduction. The Knowledge Vee, I have found to be useful in transferring the knowledge-creation activities or thoughts to PDCA. Read More …
Last Day of this Special Offer Excerpt from the Lean Marketing House Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each Read More …
I have been practicing more and more lately with the use of the Knowledge Vee, a creation of Bob Gowin’s and later shared in a book with Joseph Novak. In creating a Knowledge Vee (see post, If We Build Collaborative Funnels, We get Collaborative Customers), you start out by asking a Focus Question. The Focus Read More …
Stories are the best way to get our point across. In fact, we are schooled on how to tell stories and recently you are seeing more and more presentations handled in story fashion. An Ancient North American Proverb states, Tell me a fact, and I’ll learn. Tell me a truth, and I’ll believe. But tell Read More …
Educating our customers we often believe is the path for sales success. We rely on that old Henry Ford saying, “’If I had asked people what they wanted, they would have said faster horses”, that puts us in the teacher position, a feeling of superiority and control. It leads us down that path of manipulation Read More …
Dan Roam describes the BLAH-BLAHMETER, his custom-made bulls**t detector. From Dan’s book,Blah Blah Blah: What To Do When Words Don’t Work Did your last sales call pass the test? Lean Sales and Marketing: Learn about using CAP-Do Special Marketing with Lean Book and Program offers on Facebook