thru Adaptive Marketing Practices
I am a big fan of Edgar Schein and his new book, Humble Inquiry: The Gentle Art of Asking Instead of Telling, is an excellent read and highly recommend it. However, I believe that you will be better prepared if you read Schein’s previous book on Helping: How to Offer, Give, and Receive Help. A Read More …
Yesterday, I blogged about, Selling Around The Triangle of Satisfaction, and how we tend to focus on competing interest. At the end of the post, I mention how continually working around the triangle as common interest surfaces increases buy-in. We could call it a Strength-Based approach, or we could just call it plain old positive Read More …
In most selling situations, we tend to focus on the greatest competing interest. By doing so we intensify most problems and sometimes we resolve them and sometimes we don’t. Readers of my blog know I like to take a more Appreciative Inquiry approach that SOAR versus SWOT approach (Are you SWOTing or SOARing?). I found Read More …
Forrest Breyfogle discusses his new book The Business Process Management Guidebook: An Integrated Enterprise Excellence BPM System. and the Integrated Enterprise Excellence. The IEE provides radical management advancements in the utilization and integration of scorecards, strategic planning, and process improvement. Transcription and PDF Download of Podcast Transcription and PDF Download of Podcast Related podcast: A Trumpet Read More …
Each year, I end my podcast year recognizing the podcast that Business901 listeners and I believe offered the most memorable experience. In the 2013 podcast of the year, I interviewed Dr. Joyce Orsini, a professor of Fordham University and president of the W. Edwards Deming Institute and Kevin Cahill, the Executive Director of the Institute. Read More …
‘What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.’ – Mark Twain I think this famous quote by Mark Twain sums up my feelings about marketing funnels, sales funnels and pipelines and in whatever direction we may want to flip them. We don’t Read More …