thru Adaptive Marketing Practices
A little bit of a Spoof, but nevertheless an outline on how to think in Lean Service Design. Customer Journey Canvas from the book, This is Service Design Thinking When I use the SALES PDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles Read More …
5s is a systematic corrective action technique to clean up, get organized and make this the way you do business. In service organizations, the problems identified in 5S not only rob your organizations’ productivity but also your customers. Service environments are especially prone to this waste. Often it is blamed on the lack of standardization. Read More …
Many organizations try to build their first marketing value streams from an organizational perspective. I encourage breaking down your value stream into your product/market segment. Seldom will your organizations products or the markets they compete in be so clear-cut that you can have one simple value stream. Customer Journey Canvas from the book, This is Read More …
The Business Model Canvas is an analytical tool outlined in the book Business Model Generation. It is a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 220,000 copies the past two years and has Read More …
Empathy is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Many times when you review Design for Six Sigma, Lean Startup, Lean Product Development, and Lean Design (the list goes on), seldom when you search (like never) the index of the book will you find the Read More …
In an enlightening podcast, Show me the Money – The Truth about Performance, N. Dean Meyer discussed his new book, Internal Market Economics. Don Tapscott said it was “essential reading for executives interested in maximizing shareholder value or in running effective shared-services organizations.” Dean offers a fresh vision of empowered, entrepreneurial organizations, and practical solutions Read More …