thru Adaptive Marketing Practices
Erik Brynjolfsson examines the effects of information technologies on business strategy, productivity and employment. As machines take on more jobs, many find themselves out of work or with raises indefinitely postponed. Is this the end of growth? No, says Erik Brynjolfsson — it’s simply the growing pains of a radically reorganized economy. A riveting case Read More …
In this week when we are talking about growth can we ignore the fact that it is more difficult to grow than it has been. The US economy has been expanding wildly for two centuries. It is no longer growing, in fact the last seven years there has been a decline. Robert J. Gordon is Read More …
Are you looking at growth strategies from a customer’s viewpoint? This past week I have referred to the concept of Service Dominant Logic several times and how your value proposition can be viewed from the point of use. This type of thinking opens up a new context for innovation and growth. It moves you past Read More …
The Budget is truly the Fuel for Growth When you view most budgets they are almost always cost-related with little identification for resources that clearly set aside for growth. How do companies stop being innovative? Why do companies stop growing? Many simply stop planning and budgeting for it. The budget is truly the fuel for Read More …
Traditional sales and marketing evolved with linear thinking and the traditional sales funnel. In the past Goods-Dominant Logic thinking created a cost-plus price model for products which limits market scale. Scale must be done by creating something better, faster or cheaper or there must be the availability of increasing markets. Many of our products/services are Read More …
If you can build a culture of PDCA, a culture of learning, growth becomes part of everyone’s job. It is this aspect I believe that separates good companies from great companies. There is not an internal factor that will be more limiting or more expansive than the people within the organization. Building a learning culture Read More …