Story Dialoguing your Sales Pitch

Developing Pull in the Lean Marketing Conversation There has been countless books written on the power of storytelling and why that is needed. We are told that all humans are wired to communicate best through stories. We are told that from the beginning of time that this was how we transferred information and wisdom to Read More …

Brian Joiner on Dr. Deming: Energy

Dr. Brian Joiner is author of Fourth Generation Management and The Team Handbook Third Edition co-author with Peter Scholtes of published by Joiner Associates and one of the best selling business books of all time, having now sold over one-and-a-half million copies. Brian was a protege of Dr. W.. Edwards Deming. Both of these books Read More …

Strength-Based Organizational Change

The ASQ Charlotte Section Annual Conference 2013 will focus on Leadership Development with three different tracks. After enjoying a keynote, attendees will have the opportunity to choose from Problem Solving Leadership, Strength-Based Organizational Change and The Cultural Shift in Healthcare. The conference is held at UNC Charlotte Center City, 320 East 9th Street, Charlotte, NC Read More …

A Starting Point for Lean

In the Business901 podcast, Would you recommend a Dummies Book? I am!, I had the pleasure Natalie Sayer, the owner of I-Emerge, an Arizona-based global consultancy, and co-author of Lean For Dummies. I found her book not only a great introduction for Lean but practically a ready made training program for your organization. It was Read More …

Lean Marketing Conversation Infographic

What I like about the CAP Do process is that it starts by comparing the actual work or our standard. Without doing this often, we may change just for the sake of changing, not knowing the appropriate reasons for changing. Adding C. Otto Scharmer’s  work that he captured in the book, Theory U: Leading from the Read More …

Does Lean solve the Wicked Problem of Sales and Marketing: SD-Logic

In our Sales and Marketing efforts we typically try to systemize the process so that we can become effective and efficient in our efforts. We build sales and marketing funnels to accomplish this. In Design, we create customer journey maps and service blueprints to improve the customer experience. Both types of efforts though well intended, Read More …