thru Adaptive Marketing Practices
The world has changed. No longer can we be selling like we thought of in the past. Now, it really takes a team effort. Our differentiation is less in the product/service we offer but more by the services and support that our organization delivers in the use of our product. The Discipline of Market Leaders: Read More …
It seems like an opportune time. They are getting squeezed from a lot of directions. And just like the auto industry, they are one of the most visible industries that we point towards to lead us out of the recession. Lean may not be the savior but from the description Scott Sedam, President of TrueNorth Read More …
The traditional marketing funnel built on a theory of manipulation is gone (Kill the Sales and Marketing Funnel). In this recent blog post, I discussed the Lean Marketing: 2-Step Marketing Funnel and how you are either marketing or selling. Evidence enough that it is becoming widely accepted that 70% of the customer decision is already Read More …
More than a Design Tool When we think of Lean 3P are minds drift automatically to Lean Design and Lean Product Development. That is the purpose of it; Production, Preparation, Process. As a result, we deliver not only a better product/service to the customer but also to our own internal organization. However, unbeknownst to me, Read More …
You are either Selling or Marketing, that’s it! Why have we complicated all this with Customer Experience, Customer Relationship, Customer Development, Sales Management, Marketing Funnels and Sales Funnels? Or whatever your choice or flavor of the month you have. Few of us even do a good job of attempting to mirror the customer decision process Read More …
This may be a better description of what is needed in a startup than Eric Ries’s The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. I even may take it a step further and state that every sales and marketing person should listen to this message. Ernesto accurately describes what Read More …