thru Adaptive Marketing Practices
When I first started in consulting, I spent a lot of time going to network meetings in town. It was the thing to do at the time. What I came to realize is that everyone had a product/service for my customer. Few of my services fit their companies. So, what happened is that I had Read More …
Of course, most of us are big fans of Malcolm Gladwell. He had delivered some of the best TED talks and this story, The unheard story of David and Goliath is another one. I have used David and Goliath in many examples for other reasons and I am certainly happy to have this one as Read More …
@markusandrezak. is my guest next week on the Business901 podcast. Markus Andrezak is speaking at the upcoming Lean Kanban Central Europe Conference (It is Hamburg, Germany, Nov 4-5, 2013) about Boundaries of Kanban – Disruptive Innovation. An overview of Markus’s talk sums up our conversation in the podcast quite well. Lean Kanban Central Europe Conference: Read More …
My interview with Bill Aulet, 24 Steps to Successful Entrepreneurship discusses his process described in his new book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup. You can miss the podcast, not read the eBook below but if you are serious about Entrepreneurship, I highly recommend the book. The book is already in its 2nd Read More …
They simply don’t exist. I see people building Persona after Persona targeting that Ideal Customer. The problem that exists is that ideal customers are few and far between. In a recent blog post, A Persona Board deserves a Place at the Table, I described creating User Personas from your existing customers and then grouping them Read More …
I have been familiar with The Silva MethodTM for many years and have not always been a proponent of it. Jose Silva had no formal education and had little in the way of any evidence that what he taught was correct. In spite of all this, he created what we refer to today as an Read More …