thru Adaptive Marketing Practices
I use the Business Model Canvas as a tool to Identify Value in a particular Value Stream. The book, Business Model Generation describes a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 250,000 copies Read More …
At the foundation of my Sales and Marketing thinking is a program that I helped develop with Dr. Eric Reidenbach; it is the 5Cs of Driving Market Share. Since that time, I have added and subtracted a few things from it, but at its core is an outline focused on customer value. Please watch this Read More …
I use to think that Vision and Mission Statements was just a consultant/academic type exercise. I did them but I have to honestly admit, it may have been more of an exercise than a real vision. In recent years, working with such a variety of companies, I have shifted my thinking. Without vision, you seldom Read More …
For the next week, I will be posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time Read More …
I have been a Dan Pink fan for many years. His latest book, To Sell Is Human: The Surprising Truth About Moving Others, did not overwhelm me with new knowledge. I felt that the book was the sales version of his previous book, Drive: The Surprising Truth About What Motivates Us. There is not anything Read More …
I will show my age a little here, but I actually remember the milkman with a cap, and I think a uniform. It was a Meadow Gold truck that, if I remember correctly was this faded yellow, practically beige with a red Meadow Gold insignia on the side. This is stretching back to my earliest Read More …