thru Adaptive Marketing Practices
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time. This program was based on Read More …
Lean Services, Lean Marketing and, as a result, Lean Service Design have been a large part of my efforts. When you get involved in a marketing effort, many people and organizations that are making the request have a failed service problem. It is seldom about getting more leads it is more often than not, managing Read More …
I have found talking to little or too much are both ineffective ways to proceed in a sales conversation. When we discuss a Lean Sales Person, many people think of this problem solving person that is out finding the root cause and how their product/service could benefit the customer. I have expressed my views on Read More …
I first came across Dean Myer several years ago reading two other books,The Building Blocks Approach to Organization Charts and Decentralization: Fantasies, Failings, and Fundamentals. I had re-read them due to my recent foray into those two subjects and sought out Dean about his thoughts and he responded by sending me his latest book. I Read More …
At the recent ASQ Charlotte Section Annual Conference 2013, Quality Conference of the Carolinas, I was originally scheduled to facilitate a breakout session on “How to become Famous on LinkedIn”. At the last moment, we swapped around a few of the facilitators and Satish Kartha stepped up and facilitated the session. In preparation, I created Read More …
Citing Edward Wilson’s book, “The Social Conquest of Earth,” President Clinton explains why creative cooperators are often the most successful in coming together to solve problems, in both government and in the private sector. He starts out by stating that the “Earth has belonged to the cooperators. The great cooperator species are ants, termites, bees Read More …