thru Adaptive Marketing Practices
The first step in the 5 Cs of Driving Market Share is identifying specific products or markets that offer the organization its best options for growth. You will learn how to evaluate products and markets using metrics such as current market share, market growth rate and competitive intensity to assess the best targets for the Read More …
Organizations need to change from a customer satisfaction focus to a customer value focus. The Five C’s of Driving Market Share serves as the template for this transaction. Turning the power of Six Sigma outward and focusing on growing market share will provide infinite number of value laden projects for the Six Sigma Black belts Read More …
I have been a big fan of the The One-Page Project Manager for many years. In fact, the author Clark Campbell reminded me in a phone call that I was the first one to write a review on the first book. Since then, they have added three more books to the collection with the most Read More …
Cultural Historical Activity Theory (CHAT) has its origins in Lev Vygotsky’s pioneering work in the 1920s. More recently, education scholars have used CHAT to study learning behavior through the creation of activity systems analysis. When we view sales and marketing or even Lean as a knowledge building exercise this thought process brings an alternative way Read More …
In the Lean Design we use a process that is called Lean 3P. One of the most contentious part of 3P is this idea of looking to nature, to try to find solutions to the problems you’re trying to solve. We begin by looking at all the value?adding steps. Then for each of those value?adding Read More …
In this Thursday edition of the Business901 Podcast, Mick Campbell co-founder and Managing Partner of OPPM International discusses the most recent book, The New One-Page Project Manager: Communicate and Manage Any Project With A Single Sheet of Paper. This replaces the first book and has a section on Agile Project management. The One-Page Project Manager Read More …