thru Adaptive Marketing Practices
Opportunity with a customer/prospect can often be narrowed down to just two concepts: How important is the problem worth solving and How satisfied they are with present solution. Tony Ulwick of Strategyn discusses this a great deal in his concept of JTBD or Jobs-to-be-done. I often draw the Opportunity matrix on a wall and start Read More …
This is more about the use of Trello and for a virtual team than it is about problem-solving. My Storyboard efforts are based on my training in Disney Practices and enhanced by the book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company. [arve url=”https://www.youtube.com/embed/os4_A3OHSMc”/] Using Trello to develop a Problem-Solving Read More …
Storyboards – Vision Boards – Idea Boards – Task Boards – Kanban Boards We have had all sorts of boards since the caveman were painting pictures on cave walls. I have a hard time crediting Leonardo da Vinci, who put his ideas up on a wall and left them there to age like a fine Read More …
I think finding your beachhead market is the most important thing you can do. Even more so than having a minimum viable product. If we have an MVP and an established Target Market/Customer, we can develop the appropriate personas that we believe are correct. I like to use a persona or even a scenario type Read More …
Making The Disney Way: Your Way Bill Capodagli has nearly three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in its 3rd edition. The first edition was cited by Fortune magazine as “so useful you Read More …
In this short video, put on by the Ashridge Business School the instructor gives a very good introduction to relationship mapping process. Relationship Mapping is a simple tool that you can make as simple or as complicated as you would like. I have never quite figured how to use this process as my CRM, though I have Read More …