Lean Marketing Lab Content

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If you have any questions at all, please feel free to use the contact form at the very bottom of the page.

Rules of the Road:

  1. Please respect the material’s authorship and if you use it outside of the Lab, please accredited it appropriately.
  2. The Lab will always remain in somewhat of a beta style, and will be continuously improved. Please make suggestions, report broken links and videos that are appearing.
  3. As we open the discussion forum, please act appropriately.
  4. I reserve the right to end anyone’s membership with or without a refund for improper behavior.
  5. You can also use my Calendly app for scheduling a 30-minute meeting. I limit the number of appointments that I make through the Lab and it must be done 16 hours beforehand. Please leave any details on what you would like to discuss so I can prepare for our conversation. I am not the best at blocking off time, so please do not be offended if I suggest another time.
  6. The subscription includes a 30-Days extra to the 90-day Marketing Kata. If you would like to conduct a Marketing Experiment (Marketing Kata), please send me an email to jtdager@business901.com or use the form below. This experiment is carried out exclusively through interaction on a Trello Board which I will send you an invite after receiving the request.

Content Sidebars:

  1. The Lean eBooks can be accessed for download during your subscription period. If you do that, they are yours to keep. However, you cannot access them without a current subscription.
  2. In the programs, you will come across some repetitive material as they were all separated before. Don’t think yoru lost, just treat the material as a review and move on!
  3. Program Outlines: This is not a read, listen, study and pass a quiz type instruction. You will receive no educational units nor certificates.  Most modules are broken down into five components. It is very similar to a simple PDCA Cycle. I follow the guidelines of a Lean breakthrough process described in Lean for Service Organizations and Offices.

    Train: Discussion of the philosophy and tools that are needed for the topic of discussion. It is not meant to be completely comprehensive, and you may have many questions on the tools or process. Many of these will be answered during the week when you actually implement the process.

    Explore: We will explore problems and try to reveal the as -is state. Here is where we try to understand the problem better.

     Ascertain: This step is where we find root cause, potential solutions. The outcome is to construct a new process and prepare for implementation of it.

    Implement: This is where we implement the countermeasures of the process outline any additional training needed.

    Close: We will summarize and give you the opportunity to put what you have learned into practice. What are you steps? How can you do this?

    The title page at the top; Lean, SDCA, PDCA, etc. will contain general information about the subject and is the recommended starting point each week. At the bottom of each page is a link to the next page in line. THE table of contents on the right are the title and sub-titles. You can always return to this page and be the maximum of 5 clicks from any material. I recommend bookmarking your last know position.

Marketing Katas: They have come about from my work as a Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my work recently has been in SaaS discipline working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have also managed and worked closely with their sales and marketing teams and even been that department for some. I have become highly proficient in building and implementing Business, Marketing and Project plans with an emphasis on simplicity and execution. Creating an experience in combining core business strengths into a brand strategy along with Lean Startup and Business Model Generation Techniques.

A few areas of interest:

  • Started a manufacturing company with 2 file cabinets and created a 5 million dollar company in 3-years, sold it in 5-years to my largest distributor.
  • Took over a 1.6 million dollar manufacturing company and left 6-years later when it was at 12 million and paid out 6 to 7-figure profits on an annual basis.
  • Worked for a SaaS company in Precision Ag that has grown 3-fold in the 18 months I have been associated with it in the capacity of Business Development.
  • Worked with IT Companies, E-commerce, and several other Cloud-based companies.
  • Developed and implemented workflow engagements for lead generation, support platforms (like Zen Desk) and onboarding user programs.
    Worked with a variety of Professional Services to include Information Technology, Microsoft Partners, Real Estate, Financial, Quality, Agriculture, Automotive, Medical, and others.

During this time, I have developed a process of using Kata in my marketing as the basic way I become involved with clients. Staying away from Lean terms, unless you have developed a standard practice, marketing is not anything more than an experiment. And Kata is a method for carrying out experiments. It is a way of doing. We use Katas to develop Sales Experiments (campaigns seem like I am going to war), Digital Marketing Practices, and a host of other marketing efforts. If you have an idea on a Kata you would like to try, schedule an appointment with me to discuss.

You can use my Calendly app for scheduling a 30-minute meeting. Please leave a few details on what you would like to discuss so I can prepare for our conversation. I am not the best at blocking off time, so please do not be offended if I suggest another time.

Lean is a journey. As my friend Dr. Michael Balle says,

“Lean is not a revolution; it is solve one thing and prove one thing.”